Step 1. Determine your campaign goal
We help you determine your campaign goal and what you want to accomplish. Reach your audience and amplify your message, boost engagement and encourage action, or attract and engage donors.
Awareness Campaigns
Amplify your message and your organizations voice.
Increase your impact with targeted awareness campaigns that connect with your supporters and build awareness around your cause.
Promotional Campaign
Inform your audience of new events, services, or supports.
Increase participation in your services or events by promoting them through campaigns that drive traffic and build excitement.
Donor Campaign
Attract and engage with donors for your cause.
Develop personalized campaigns communicating your non-profit's mission and building trust with potential donors.
Step 2. Establish your audience
There are many ways to customize your audience to achieve your goals. These are some examples of ways you can customize your campaign. We will help you identify the best way to connect with your audience.
Affinity Audiences
This includes 80 different groups based on interests or hobbies, such as "Family-Focused" or "Sports Fans".
Location Targeting
Location targeting lets you select specific locations where you want your ad to be shown.
Custom Affinity Audiences
To narrow your targeting even further, create your own custom audience using keywords.
Demographic Targeting
You may also base your targeting on demographics. These include: Age, Gender, and Parental Status
Step 3. Identify your strategies & tactics
We work closely with you to develop custom strategies that meet your goals and resonate with your audience. We offer a range of effective strategies to choose from and will determine the best tactic for your campaign.
Step 4. Design your campaign creative and message
We provide flexible ad creation services designed to meet your unique needs. Whether you want to expand your existing ad series, use what you already have, or would us to create a new concept, our creative services team is here to help. We work closely with you to understand your audience and design creative that informs, inspires, and attracts.
Step 5. Make data-informed decisions
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Analytics & Reporting
Measuring our Impact
We understand the importance of measuring the success of your digital marketing campaigns. That's why we offer comprehensive analytic services designed to help non-profit organizations understand the impact of their ads and optimize their campaigns for maximum results.