Strengthening Indiana Families
Family Resource Centers
Strengthening Indiana Families came to us with an idea for a Marketing Campaign called "Kids Don't Come With Instructions." They had a tagline and a logo but needed help creating the digital ad campaign assets and building the campaign on Meta and Google Ads. They wanted the messaging and visuals to promote their Family Resources Centers and destigmatize parents needing resources and support.
Creative Services & Video Services
Helping with Digital Ad Creation & Storytelling
We partnered with Nita Media & Awesurance to produce captivating promotional videos for each center and an engaging overview video. Our digital ads were continuously optimized by tracking the analytics on Google and Meta to maximum visibility and reach for your organization. We will improve your online presence and inspire others to support your goals and mission.
Website Results
We limited this campaign's audience to the counties where their centers were being opened. We created campaigns in both English and Spanish to connect with the Spanish-speaking population within the counties targeted. When an ad ran in a specific county, they were sent to their county's landing page.
1488% increase in website sessions
Measuring a 30-day time frame before the campaign versus a 30-day time frame during the campaign, SIF went from 528 sessions to 8,379 sessions.
850+ new Spanish-speaking users
Measuring a 60-day time frame during the campaign and a 60-day time frame after the campaign, SIF saw 850 new Spanish-speaking users during the campaign and only 10 during the time period after.
Analytics & Reporting
How does our work inform and impact your organizational goals?
From January 2021 through April 2022, the Strengthening Indiana Families Family Resource Centers had over 5,785 visits, with over 650 unique families visiting the centers.
Upon intake, families are asked where they found out about the centers 19.7% of the families selected the KDCWI Macro Marketing Campaign. This was second to word of mouth at 38.6%. To learn more about how we support the SIF Family Resource Centers, check out the SIF Mid-Project Report.